Property Locator

Property Locator

The Secret Formula for Success as a Property Locator

Property Locators these days are looking for the secret to success.  Making more money, having more things, having a better life are all things we think about.  The problem is there are limited hours in a day.  A person can only work so many hours in order to earn an income.  Well, there is a secret that you need to discover if you really want to make more money.  I am going to share this secret with you now.

The secret is in the formula A + B + C = D.

Let me break the formula down for you by working backwards.  D represents the amount of money you want at the end of the day, week, month, year, etc.  Let’s say your goal is to have $4,000 in commissions by the end of the month.  In this case, D = $4,000.

The letter C represents the number of deals or sales that will produce the amount of D, in this case $4,000.  If your commission rate is 10%, then C would equal $40,000 ( 10% * $40,000 = $4,000).  The amount of sales needed would equal $40,000 and if the average option fee is $5,000, you would need a total of 8 options ($40,000/$5,000 = 8) in order to earn $4,000 in commissions each month.
C is a result of B.  Sales don’t just happen.  Time and effort is needed in order to produce sales.  So B represents the number of appointments with property owners.  An appointment is needed in order for there to be a sale.  The more appointments there are, the more deals/sales we will have.  The more sales we have, the more commissions you will earn.

Can you guess what A is?  In order to have B (appointments), what is needed?  That’s right, conversations!  The more conversations you have with people the more appointments we will have.  The more appointments we have, the more sales we will make.  The more sales we make, the more commissions you will earn. 
One of the easiest ways to have a conversation with a property owner is to call them.  You can find their phone numbers and in many cases, their names in the ads they have posted online.  Look in forsalebyowner.com, Craigslist, zillow.com, and other sites where owners are selling their property without the assistance of a Realtor.  You will also learn other ways to find motivated property owners.

Write down the secret formula now.  A + B + C = D.  Write down the amount of commissions you want to earn each month (D).  Work backwards through the formula.  Determine how many sales dollars are needed in order for you to achieve your commission goal.  Divide the sales dollars by $5,000 in order to come up with the number of sales that need to be made.  Over time, you will understand how many appointments you need to get a sale.  You will also learn how many conversations you need in order for us to make an appointment with the property owner.

When you understand this formula and focus on the parts that you can control, you’ll discover that you accomplish more in less time.  Your eight-hour work days become four-hour work days.  Your monthly commission goal can be reached in two weeks rather than four weeks. 


We’re all working together for the common cause, MAKING MORE MONEY!!